Take control of in-store performance.

We give brands clear, real-world visibility of in-store execution, helping you validate compliance, protect performance and resolve issues before they impact sales.

Why in-store compliance matters.

Even the best plans fall apart if execution slips on the shop floor.

Missing POS, incorrect pricing, poor availability or non-compliant displays can quickly undermine performance, and are often invisible until it’s too late.

Brand Allies helps brands turn in-store execution into something measurable, visible and actionable.

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The stats that back this up

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Helping brands drive growth across a extensive range of retailers

Turn store reality into commercial advantage.

Brand Allies uses a nationwide community of real shoppers to check, validate and report on what’s happening in-store, across thousands of locations.

This allows brand teams to move beyond assumptions and spot issues as they happen.

Key outcomes

Validate execution
Identify gaps on shelf before they impact sales.
Confirm that promotions, POS and displays are live and correct.
Support retail conversations
Protect availability
Use real-world evidence to strengthen discussions with retail partners.

How Brand Allies In-Store works.

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1. Define the check

Set the stores, locations, tasks and success criteria.

2. Activate shoppers

Mobilise local shoppers to visit specific outlets.

3. Validate execution

Shoppers check shelves, POS, pricing and availability, capturing photos and feedback.

4. Submit evidence

Results are uploaded with time-stamped proof and commentary.

5. Review and act

Data is verified, analysed and shared so teams can respond quickly.

Trusted by retail and field teams.

“We had strong distribution but poor visibility online. Within weeks, Brand Allies helped us build review coverage across our key SKUs, pushing us above 4.5★ and improving conversion almost immediately.”

Head of Brand
Leading Protein Drink Brand
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“We worked with Brand Allies to gain control over our promotional strategy. What stood out was the level of control. We could target specific products, manage volumes, and scale based on performance - something we just don’t get with retailer-led promotions.”

Head of Marketing
Head of Marketing, FMCG Challenger Brand
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Ready to turn in-store activity into measurable growth?

Tell us where you need in-store support, we’ll show how Brand Allies delivers impact.