Product Reviews

We build structured review programmes that increase star ratings, strengthen trust and improve conversion across retailer websites.

Why product reviews are key to driving revenue.

Reviews aren’t a nice to have, they directly impact how your products rank, convert, and sell. Without them, your listings get buried. With them, they get seen, trusted, and purchased. Brand Allies helps you generate high-quality, compliant reviews at scale, turning new listings into high-performing SKUs.

Reviews influence purchase decisions

79% of consumers say reviews impact their purchasing decisions.

Reviews drive repeat sales

Customers engaging with reviews are 2x as likely to repurchase.

No reviews = no trust

Around 70% of shoppers won’t buy zero reviews products.

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Helping brands drive growth across a extensive range of retailers

How reviews impact your performance on retailer sites

Across retailer sites such as Tesco, Sainsbury’s, Ocado and Amazon, reviews directly influence ranking, visibility and conversion. Brand Allies turns customer feedback into measurable growth - helping your products get discovered, trusted, and purchased.

Increase Conversion

Products with strong review coverage consistently outperform those without - turning traffic into sales.

Boost Visibility

Retailer algorithms prioritise products with frequent, high-quality reviews and strong ratings.

Drive long-term growth

Reviews don’t disappear when a campaign ends, they compound over time, impacting performance long after a campaign ends.

How it works: turning real purchases into trusted reviews

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1. Assess

Identify priority products requiring review support and define clear campaign objectives aligned to performance outcomes.

2. Objectives

You set your budget, define your objectives and post job to our 250,000+ shoppers.

3. Order

Shoppers accepts and purchases products through retailer websites and in-store environments.

4. Review

Customers experience the products and share authentic, experience-led reviews.

5. Report

Receive a comprehensive report covering review performance, rating trends, and in-store compliance.

Trusted by brand teams. Proven in the real world.

“We had strong distribution but poor visibility online. Within weeks, Brand Allies helped us build review coverage across our key SKUs, pushing us above 4.5★ and improving conversion almost immediately.”

Head of Brand
Leading Protein Drink Brand
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“We worked with Brand Allies to gain control over our promotional strategy. What stood out was the level of control. We could target specific products, manage volumes, and scale based on performance - something we just don’t get with retailer-led promotions.”

Head of Marketing
Head of Marketing, FMCG Challenger Brand
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Ready to build reviews that actually perform?

Tell us about your products and where you need support, we’ll show you how Brand Allies Reviews could fit into your plans.