TL;DR

A retailer review campaign is a brand initiated programme to generate authentic product reviews on specific retailer websites like Tesco, Sainsbury’s, and Ocado. It is not about collecting Google or Trustpilot reviews. UK grocery products have catastrophically low review rates (0.1% to 0.3%), and since April 2025, the DMCCA has made fake and undisclosed incentivised reviews illegal. Running compliant, ongoing campaigns is now both a commercial necessity and a legal requirement for UK FMCG brands. But a review campaign doesn’t exist in isolation. It sits within a broader ecosystem of sampling strategies, digital shelf work, retailer audits, and buyer engagement that determines whether a product thrives or quietly disappears from the shelf.

What Is a Retailer Review Campaign?

A retailer review campaign is a structured, brand funded programme designed to generate genuine product reviews on the websites where shoppers actually buy. That means Tesco.com, Sainsbury’s, Ocado, Boots, Morrisons, and similar retailer product detail pages (PDPs), not Google, not Trustpilot, not your own DTC site.

The “retailer” qualifier matters enormously. A review on Tesco.com influences a Tesco shopper at the exact moment they’re deciding whether to add your product to their basket. A five star rating on Trustpilot doesn’t do that.

The typical campaign follows a straightforward loop: a brand identifies which SKUs need reviews on which retailers, recruits verified shoppers to purchase those products through the retailer’s own checkout, and those shoppers submit honest reviews after genuinely trying the product. The retailer then moderates and publishes the reviews according to its own rules.

If you’re evaluating whether this approach fits your brand, explore Brand Allies’ review service for a UK focused option built around verified purchases.

How This Differs From Related Terms

There’s real confusion around this term, and Google’s search results reflect it. The current top results for “retailer review campaign” include pages about getting listed with UK retailers and navigating range reviews. These are completely different things.

Here’s the distinction:

Retailer review campaign is brand initiated. Its goal is generating product reviews on retailer PDPs. The output is consumer facing social proof.

Range review (category review) is retailer initiated. It’s a periodic assessment where buyers evaluate which products stay on shelf based on performance, profitability, and shopper demand. The output is a listing decision. More on how review campaigns feed into range review strategy below.

Customer review campaign is a broader umbrella. It covers any review gathering effort across any platform, including Google, Trustpilot, Amazon, and social media.

Review seeding is a tactic within a retailer review campaign. It refers specifically to generating an initial batch of reviews before or just after a product launch so the PDP isn’t blank when shoppers find it.

Review velocity is a metric, not a campaign type. It measures the rate at which new reviews appear over time.

Getting these distinctions right matters because a brand manager who conflates “retailer review campaign” with “range review” will end up in the wrong conversation with the wrong team.

Why Retailer Review Campaigns Exist

UK grocery has a review problem, and the numbers make it stark.

The Grocery Review Gap

The average grocery review rate sits between 0.1% and 0.3%, compared to 2% to 5% on Amazon. Most FMCG products on UK retailer websites are effectively invisible from a social proof standpoint. CheckoutSmart’s quarterly analysis of UK grocery found that 85% of products desperately need new, up to date reviews, and only four manufacturers average more than 20 reviews per SKU on Sainsbury’s.

That gap creates a measurable commercial problem. Research from the Spiegel Research Center found that conversion rates increase 270% when a product displays five or more reviews. The lift is even larger for higher priced items (380%) and still significant for lower priced goods (190%). Across the board, product reviews consistently deliver conversion lifts of 10% to 30%, making them one of the highest ROI tools available to e-commerce teams.

The Credibility Threshold

Not just any number of reviews will do. CheckoutSmart’s UK benchmarking framework identifies three measures for whether a SKU’s review health is adequate: a minimum of 30 reviews per retailer, top three displayed reviews no older than six months, and top three ratings within 1.5 stars of the product’s average rating.

Falling below these thresholds doesn’t just look bad. It costs sales. 80% of consumers indicate they’d be less likely to buy a product with no reviews at all. Products with more than four negative reviews can see sales drop by 70%.

Recency Beats Volume

Here’s where many brands get it wrong. A one time burst of 50 reviews looks great for a month, then decays rapidly.

UK shoppers care deeply about freshness. 61% say they’d rather buy a product with fewer but newer reviews than one with a high volume of stale reviews all older than three months. 54% of UK shoppers want to see review content written within the past month. And 56% would consider switching to a different product if the one they were interested in only had reviews older than a year.

Practitioners in the review generation space reinforce this. Skeepers, a consumer review platform, recommends renewing review campaigns every three months and collecting roughly 50 detailed, varied reviews per operation. CheckoutSmart’s data shows that even portfolios meeting their review health threshold at one reporting point can fall outside standard within months if replenishment isn’t structured.

This is why “always on” campaigns consistently outperform one off pushes.

Starting With a Retailer Review Audit

Before spending money generating reviews, the smart move is understanding what you already have and where the gaps are. A retailer review audit is a systematic assessment of review volume, recency, star rating, and content quality across every SKU and every retailer in your distribution footprint.

What a Review Audit Covers

The audit should answer five questions:

1. How many reviews does each SKU have on each retailer PDP?
2. How old are the most visible (top displayed) reviews?
3. What is the star rating relative to category competitors on each retailer?
4. Are reviews being rejected, and if so, by which retailers and at what rate?
5. Which SKUs are at risk of falling below the credibility threshold before the next range review cycle?

This is not a one time exercise. Brands that run quarterly audits catch decay before it becomes a commercial problem. Those that audit annually (or never) are constantly reacting to performance drops they could have prevented.

Practitioners on LinkedIn in the UK FMCG space frequently note that the biggest surprise from their first review audit is the variation between retailers. A product might have 45 reviews on Tesco and three on Sainsbury’s, despite similar sales volumes. Without an audit, that gap stays invisible.

The audit output becomes the campaign brief: which SKUs, which retailers, how many reviews, and by when. For brands already running in store compliance audits, adding a digital shelf review audit creates a complete picture of both physical and online execution.

How a Retailer Review Campaign Works, Step by Step

The mechanics vary by provider, but the core process follows a predictable pattern.

1. Campaign Planning

The brand identifies which SKUs need reviews, on which retailers, and how many reviews are needed to hit the credibility threshold. A product launching on Ocado with zero reviews has different needs than an established line on Tesco with 15 outdated reviews. The retailer specific guides for Tesco, Sainsbury’s, and Ocado cover the planning nuances for each platform.

2. Shopper Recruitment and Verification

Shoppers are recruited from a verified community. They must be real people who will make real purchases through the retailer’s own checkout. This is non negotiable for compliance and for the review to carry weight with the retailer’s moderation team.

The Managed Shopper Service Model

There are two broad approaches to staffing a retailer review campaign: build your own panel or use a managed shopper service.

The managed model works like this. A specialist provider maintains a pre vetted community of real shoppers, handles recruitment, task assignment, purchase verification, and quality control. The brand pays per verified review rather than investing in building internal infrastructure. This is the model that makes sense for most mid market FMCG brands because it removes the operational burden of managing hundreds or thousands of individual shopper interactions.

The alternative, a crowdsourced shopper programme, uses a broader, less curated pool. Crowdsourced models can scale faster and cover more geographic territory, but they typically require more moderation overhead and produce more variable review quality. Some platforms blend both approaches, using a curated core community for review campaigns and a broader crowd for simpler tasks like store audits.

The choice between managed and crowdsourced often comes down to control versus scale. For retailer review campaigns specifically, where rejection rates vary by retailer and every declined review wastes budget, the managed model tends to deliver better economics.

Book a demo with Brand Allies to see how a managed shopper service works in practice across UK grocery retailers.

3. Purchase, Experience, Review

The shopper buys the product on the designated retailer’s website, uses it, and then writes an honest review. The review reflects their genuine experience, positive or negative. Campaigns that attempt to filter out negative reviews or coach shoppers toward positive language cross into legally problematic territory (more on that below).

4. Retailer Moderation

Each UK grocery retailer moderates reviews according to its own policies. Tesco’s rules differ from Sainsbury’s, which differ from Ocado’s. Rejection rates vary significantly between platforms, and understanding each retailer’s specific requirements is essential. A review left on Tesco.com only appears on Tesco.com. There is no cross retailer syndication in UK grocery.

This “walled garden” reality is one of the most important things US centric review platforms get wrong about the UK market. The syndication model that makes Bazaarvoice dominant in the US doesn’t translate cleanly to UK grocery. Practitioners on G2 report that Bazaarvoice works brilliantly for brands with the budget and internal resources to manage it, but mid market brands often find themselves paying for features (like syndication) that don’t deliver value in the UK grocery context. For a detailed breakdown, the Bazaarvoice vs Brand Allies comparison covers this in depth.

5. Monitoring and Replenishment

Once reviews are live, the campaign shifts to maintenance mode: tracking volume per SKU per retailer, watching for recency decay, and scheduling replenishment waves. This is where review velocity becomes the key performance metric.

Sampling Strategies That Feed Review Campaigns

A retailer review campaign needs shoppers who have actually used the product. That means sampling, the process of getting products into consumers’ hands, is the upstream engine that powers review generation. But not all sampling is created equal, and the right approach depends on the product, the retailer, and the campaign goal.

Digital Sampling

Digital sampling uses online channels to recruit participants. Shoppers sign up through a platform or app, receive a voucher or cashback offer, purchase the product through a retailer’s website or app, and then provide feedback. This is the most natural fit for retailer review campaigns because the purchase happens on the retailer’s own platform, creating the verified buyer status that retailer moderation teams prioritise. For a deeper comparison of sampling versus cashback approaches, the sampling vs cashback guide breaks down the trade offs.

Retailer Distribution Sampling

Some brands work directly with retailers to distribute samples through the retailer’s own channels. This might mean samples included in online grocery deliveries, trial size products available through retailer loyalty programmes, or dedicated sampling slots negotiated as part of a trade marketing plan. The advantage is that the retailer controls distribution, which gives the programme credibility. The disadvantage is cost and inflexibility. Retailer led sampling programmes often have fixed calendars, minimum spend requirements, and limited targeting options.

In Store Sampling

Traditional in store sampling (think demo stands in supermarkets) generates trial but creates a disconnect with review campaigns. A shopper who tries a bite sized sample at a Tesco demo stand has experienced the product, but they haven’t purchased it through Tesco’s checkout. Their review won’t carry verified buyer status. In store sampling works best as an awareness and trial driver that sits alongside, not inside, a retailer review campaign.

Direct Mail Sampling

Sending full size products directly to consumers’ homes gives brands complete control over the experience. The product arrives in good condition, with any messaging the brand wants to include. The challenge is connecting the experience back to a retailer PDP review. Without a retailer purchase, the review won’t be verified. Some brands solve this by sending a product via post and then asking the recipient to also purchase through a specific retailer for the review. This two step process adds friction and reduces completion rates.

Experiential Sampling

Events, pop ups, and experiential activations generate buzz and social media content but are the weakest link to retailer review campaigns. The audience is typically in a leisure mindset, not a shopping one, and conversion from “I tried this at a festival” to “I wrote a review on Tesco.com” is low. Experiential sampling makes sense for brand building but shouldn’t be expected to meaningfully contribute to retailer review volume.

Packaging and Print as Sampling Touchpoints

On pack prompts and printed inserts represent an underused channel. A QR code on packaging that directs a verified buyer to the retailer review page can capture reviews from organic purchasers who already have the product in hand. The cost is minimal (print production only), and the reviews are fully verified because the shopper already bought the product. The limitation is scale. Redemption rates on QR codes and printed calls to action tend to be low, typically 1% to 3%, so this works as a supplement to a managed campaign rather than a standalone strategy.

The best retailer review campaigns combine multiple sampling approaches. Digital sampling and managed shopper services handle the bulk of review generation, while packaging prompts and retailer distribution sampling provide a steady trickle of organic, fully verified reviews that require no ongoing campaign cost.

Digital Shelf Optimisation and PDP Conversion

Reviews don’t exist in a vacuum. They sit on a product detail page alongside images, descriptions, pricing, nutritional information, and competitor products. Generating reviews without optimising the rest of the PDP is like investing in foot traffic for a shop with a broken window display.

What Digital Shelf Optimisation Means for Review Campaigns

Digital shelf optimisation is the practice of ensuring every element of a product’s online retail presence works together to convert browsers into buyers. For UK FMCG brands, this means:

• Product titles that include the search terms shoppers actually use on each retailer’s site
• Images that are high resolution, correctly sized for each platform, and show the product clearly
• Descriptions that address the questions reviews typically answer (taste, portion size, value)
• Pricing that is competitive and correctly displayed
• Availability status that is accurate and up to date

Reviews are one component of the digital shelf, but they interact with everything else. A product with 40 strong reviews but an out of stock status wastes the social proof entirely. A product with great reviews but poor images may still underperform because shoppers never scroll down to read the reviews.

Brands investing in retailer review campaigns should also audit their broader retailer SEO to ensure reviews are driving conversion on pages that are actually discoverable.

PDP Conversion Optimisation

PDP conversion optimisation focuses specifically on turning product page visitors into buyers. Reviews are the single most influential element for PDP conversion in grocery e-commerce, but their impact multiplies when other elements are right.

The review section itself can be optimised. Encouraging reviewers to mention specific use cases (“great for packed lunches,” “perfect for a quick weeknight dinner”) creates content that answers the questions other shoppers are silently asking. Detailed reviews that mention texture, taste, portion size, and value consistently outperform generic “loved it” reviews in terms of conversion impact.

Some brands coach their review campaigns to encourage detail without dictating sentiment. The line between “please be specific about your experience” and “please say nice things” is crucial, and crossing it creates both compliance risk and moderation rejection.

First Party Data Collection Through Review Campaigns

An often overlooked benefit of retailer review campaigns is the first party data they generate. Every shopper who participates provides signals about purchasing behaviour, product preferences, retailer choice, and review engagement patterns.

For brands navigating the decline of third party cookies and increasingly restrictive data regulations, this is valuable. A managed shopper community that participates in review campaigns over time builds a data asset: which products resonate with which demographics, which retailers see higher engagement, which SKUs generate the strongest sentiment.

This data feeds back into product development, trade marketing planning, and retailer negotiations. A brand that can tell a Sainsbury’s buyer “our shopper community data shows 78% of participants repurchased within 30 days” has a stronger story than one relying on syndicated panel data alone.

The compliance requirements are straightforward. Shoppers must consent to data collection, data must be stored and processed in accordance with UK GDPR, and any profiling or targeting based on collected data needs a lawful basis. Managed shopper service providers typically handle this as part of their platform, but brands should verify the data processing agreements are in place.

Review Campaigns and Retail Range Review Strategy

This is where retailer review campaigns stop being a marketing tactic and become a commercial weapon.

UK grocery retailers run range reviews (sometimes called category reviews) on a cyclical basis, typically every 12 to 18 months per category. During a range review, the buyer evaluates which products earn their shelf space based on rate of sale, margin contribution, shopper demand signals, and increasingly, digital performance metrics.

Products with strong review profiles on the retailer’s own PDP have a measurable advantage. Reviews demonstrate shopper demand in a way that pure sales data cannot. A product selling steadily with 45 positive reviews tells a different story than one selling the same volume with zero reviews. The first shows engaged, satisfied shoppers. The second could be surviving on distribution alone and vulnerable to replacement.

Building the Evidence Base

Smart brands time their review campaigns to build evidence ahead of known range review windows. If you know Tesco runs your category review in Q3, having a strong, recent review profile by the end of Q2 gives your buyer something concrete to point to when defending your space internally.

This doesn’t mean gaming the system. It means ensuring legitimate shopper feedback is visible when decisions are being made. A product with 30 recent, detailed, verified reviews is genuinely better evidenced than one with five stale reviews, regardless of when the campaign ran.

Connecting to Retail Buyer Engagement

A retailer review campaign can also serve as a buyer engagement tool. Sharing review performance data, sentiment trends, and shopper feedback with retail buyers demonstrates that the brand is actively investing in the category’s online performance. This is particularly valuable for challenger brands that lack the trade spend budgets of major manufacturers but can show disproportionate shopper engagement.

Proactive brands send quarterly review reports to their retail buyers: volume trends, sentiment analysis, and comparison to category benchmarks. This positions the review campaign not as a marketing side project but as a contribution to the retailer’s own digital shelf performance.

For brands preparing for range reviews, the in store activation strategy guide covers how to align online review performance with physical execution to present a complete picture to buyers.

UK Compliance Framework: DMCCA 2024 and Beyond

This is the section most glossary content ignores entirely, and it’s arguably the most important one for any brand manager reading this in 2025.

What Changed in April 2025

The Digital Markets, Competition and Consumers Act 2024 (DMCCA) introduced new banned practices that directly affect retailer review campaigns. Since 6 April 2025, it is explicitly illegal to:

• Submit or commission a fake review
• Conceal incentives provided for reviews
• Publish reviews, or information derived from reviews, in a misleading way

The CMA estimates that £23 billion of UK consumer spending is influenced by online reviews annually, which explains why enforcement is serious. The CMA now has the power to impose penalties of up to 10% of annual global turnover or up to £300,000 for non compliance.

What’s Legal and What’s Not

This is where many brand managers freeze up. There’s a widespread misconception that incentivised reviews are now illegal. They are not.

Incentivised reviews remain compliant as long as the incentive is clearly disclosed. The CMA guidance states that incentivised reviews should usually be labelled as such, and the label should not be ambiguous or placed where it might not be seen.

What is problematic: directly and explicitly incentivising consumers to leave positive reviews. The incentive must be for leaving a review, full stop, not for leaving a favourable one.

Platform Obligations

The DMCCA also places obligations on platforms that host reviews. Retailers are required to take “reasonable and proportionate steps” to prevent, detect, and remove fake and misleading reviews. This means UK grocery retailers are tightening their moderation, which in turn means poorly run campaigns will see higher rejection rates.

Key Metrics to Track

Running a retailer review campaign without measuring the right things is like running a trade promotion without tracking redemption. Here are the metrics that matter:

Review volume per SKU per retailer. The 30 review minimum is the floor, not the ceiling. Track this individually for each retailer because a product might be healthy on Tesco and starving on Sainsbury’s.

Review recency. Are the top three displayed reviews less than six months old? If not, shoppers are already less likely to trust them. This metric needs checking monthly.

Star rating relative to category average. A 4.2 star rating sounds good until you discover the category average is 4.5. Context matters.

Review rejection and approval rate. If a high percentage of submitted reviews are being rejected by a specific retailer, something is wrong with the campaign’s approach to that platform’s moderation policies.

ROI at gross margin level. Industry practitioners report that always on review programmes deliver ROI between 6x and 12x at gross margin level, meaning £6 to £12 back for every £1 spent.

First party data value. Track the downstream uses of shopper data collected through the campaign: repurchase rates, demographic insights, and retailer preference patterns. This is increasingly where the long term value compounds.

Common Misconceptions

“We only need to do this once”

Reviews decay. Recency data makes this clear: 56% of UK shoppers would consider a different product if reviews are older than a year. A single campaign creates a spike that erodes within months. CheckoutSmart’s data confirms this, showing that portfolios fall outside review health standards surprisingly quickly without structured replenishment.

“We can syndicate reviews across retailers”

Not in UK grocery. Tesco reviews stay on Tesco. Sainsbury’s reviews stay on Sainsbury’s. Each retailer operates as a walled garden. Brands accustomed to the US model, where Bazaarvoice syndication moves reviews across retail partners, need to adjust their expectations and their budgets. The review syndication options guide explains what does and doesn’t work in the UK context.

“Any review will do”

Verified buyer reviews outperform unverified or syndicated reviews on UK grocery sites. Retailers increasingly prioritise reviews from shoppers who demonstrably purchased through their platform. Generic, thin reviews (a star rating with no written content) also carry less weight with both shoppers and retailer algorithms.

“Incentivised reviews are illegal now”

No. Concealed incentivised reviews are illegal. Disclosed incentivised reviews, where the shopper received a product sample or reimbursement and this fact is clearly labelled, remain compliant under the DMCCA. The distinction is disclosure, not the existence of an incentive.

“Reviews are a marketing nice to have”

For UK FMCG brands selling through grocery retailers, reviews directly influence retailer search ranking, inclusion in retailer media and promotional slots, and performance during range reviews. Products with strong review profiles are harder to delist. This makes review campaigns a commercial tool, not a brand awareness exercise.

“Digital sampling replaces in store sampling”

They serve different purposes. Digital sampling feeds review campaigns directly because purchases happen on retailer platforms. In store sampling drives trial and awareness but doesn’t generate verified buyer reviews. The strongest programmes use both, with in store sampling building awareness and digital sampling converting that awareness into measurable, review generating purchases. The product sampling agencies guide covers the UK provider market in detail.

Getting Started

For UK FMCG brand teams considering their first retailer review campaign (or looking to fix an underperforming one), the path forward involves five decisions:

1. Audit first. Understand your current review landscape across every SKU and every retailer before spending anything on generation.
2. Choose your sampling approach. Digital sampling is the most direct path to verified retailer reviews, but consider how packaging prompts and retailer distribution sampling can supplement the programme.
3. Select a delivery model. A managed shopper service provides control and consistency. A crowdsourced programme offers scale. Most brands start managed and expand.
4. Build the compliance framework. Between the DMCCA’s new enforcement powers, each retailer’s individual moderation policies, and the ASA’s rules on incentivised content, getting this wrong carries real financial and reputational risk.
5. Connect reviews to commercial strategy. Time campaigns to build evidence ahead of range reviews. Share performance data with retail buyers. Treat the first party data as an asset, not a byproduct.

The compliance question alone makes specialist guidance worthwhile. And the commercial case, 270% conversion lift from five reviews, 6x to 12x ROI at gross margin level, speaks for itself.

Learn how Brand Allies runs retailer review campaigns for UK FMCG brands, with verified shoppers, full DMCCA compliance, and coverage across Tesco, Sainsbury’s, Ocado, Boots, and more.

Frequently Asked Questions

What is a retailer review campaign?

A retailer review campaign is a brand initiated programme to generate authentic product reviews on specific retailer websites (Tesco, Sainsbury’s, Ocado, Boots, etc.) where shoppers make purchase decisions. It involves real shoppers making verified purchases and sharing honest feedback on the retailer’s product page.

What is a retailer review audit?

A retailer review audit is a systematic assessment of review volume, recency, star rating, and content quality across every SKU and retailer in your distribution footprint. It identifies which products need reviews, which retailers have gaps, and where review decay is creating commercial risk. Most brands benefit from running audits quarterly.

How is a retailer review campaign different from a range review?

A range review is a retailer led process where buyers assess which products deserve shelf space based on sales data, margin, and shopper demand. A retailer review campaign is brand led and focused on generating consumer reviews on product pages. They serve completely different purposes, though strong review profiles can support a brand’s position during range reviews.

What is a managed shopper service model?

A managed shopper service uses a pre vetted community of real shoppers, coordinated by a specialist provider, to purchase products, try them, and submit honest reviews on retailer websites. The brand pays per verified review rather than building internal capability. This contrasts with crowdsourced programmes that use broader, less curated shopper pools.

Are incentivised reviews legal in the UK?

Yes, as long as the incentive is clearly disclosed. Since April 2025, the DMCCA makes it illegal to conceal incentives or commission fake reviews. But offering a product sample or reimbursement in exchange for an honest review, with clear labelling, remains compliant.

How many reviews does a product need on a UK retailer website?

The widely cited UK benchmark is a minimum of 30 reviews per SKU per retailer, with the top three displayed reviews no older than six months. Products with five or more reviews already see significant conversion lifts, but 30 is the threshold for sustained credibility.

Can reviews be syndicated across UK grocery retailers?

No. UK grocery retailers operate as walled gardens. A review posted on Tesco.com appears only on Tesco.com. There is no cross retailer syndication in UK grocery, which means brands need separate review strategies for each retailer.

How does digital sampling differ from in store sampling for review campaigns?

Digital sampling directs shoppers to purchase through a retailer’s website, creating verified buyer status that carries weight with retailer moderation. In store sampling generates product trial but doesn’t produce verified purchase reviews. Digital sampling is the stronger fit for retailer review campaigns; in store sampling is better for awareness and trial.

How often should a retailer review campaign run?

Continuously, or at minimum in quarterly cycles. Review recency matters more than sheer volume to UK shoppers, and review health deteriorates within months without replenishment. Industry practitioners recommend collecting around 50 new, detailed reviews per SKU per operation on a rolling basis.

What happens if a brand doesn’t comply with the DMCCA review rules?

The CMA can impose penalties of up to 10% of annual global turnover or £300,000. Beyond fines, non compliance damages retailer relationships and consumer trust. 54% of consumers say they will not purchase a product if they discover fake or fraudulently incentivised reviews.

What’s the ROI of a retailer review campaign?

Industry data from always on review programmes shows returns of 6x to 12x at gross margin level. Products with reviews see conversion lifts of 10% to 30%, and the effect compounds as review volume and recency improve over time.

How do review campaigns support retail buyer engagement?

Sharing review performance data, sentiment trends, and shopper feedback with retail buyers demonstrates active investment in the category’s online performance. This evidence strengthens a brand’s position during range reviews and can differentiate challenger brands that lack the trade spend of major manufacturers.